Privacy Policy

Effective Date: April 15, 2025

This Privacy Policy outlines how EENTH Innovations ("we", "our", or "us") collects, uses, discloses, and safeguards your information when you visit our website, use our services, or interact with our applications, including integrations with third-party platforms such as WhatsApp via Meta’s APIs.

1. Information We Collect

We may collect the following categories of personal and non-personal information:

Personal Identifiers: Name, email address, phone number, company name, and address.
Technical Information: IP address, browser type, device identifiers, usage data, and cookies.
Business Information: Client business details necessary for our software implementations and API integrations.
Communication Data: Logs of communications made via our software, including messages sent via WhatsApp (metadata only, not message content).

2. How We Use Your Information

To provide, operate, and maintain our software services and web platform
To enable secure communication via APIs including WhatsApp Business API (subject to Meta's policies)
To personalize user experience and respond to customer service requests
To process transactions and manage user accounts
To send updates, service notifications, or marketing communications (with consent)
To comply with legal obligations and enforce our terms

3. Sharing and Disclosure

We do not sell your personal data. We may share data with trusted third-party vendors and service providers for technical, analytical, or communication purposes (e.g., Meta APIs, cloud hosting services), all bound by confidentiality agreements.

4. Use of WhatsApp Business API

When our clients use our platform to send messages via WhatsApp, we only transmit data necessary to facilitate that message. We do not store the message content unless explicitly required and permitted. All usage complies with Meta's WhatsApp Business Policy and Data Protection terms.

5. Cookies and Tracking

We use cookies to enhance the functionality of our website and understand user behavior. You may disable cookies in your browser settings, though it may impact site functionality.

6. Data Security

We implement industry-standard security practices to protect your personal data, including encryption, firewalls, access control, and secure data storage protocols.

7. Data Retention

We retain data only for as long as necessary to provide services, meet legal obligations, resolve disputes, or enforce agreements.

8. User Rights

You have the right to access, update, delete, or object to the processing of your data. You may contact us at info@eenth.com for any requests.

9. Data Deletion Requests

You have the right to request the deletion of your personal data held by us. Upon receiving a verified request, we will delete your personal data from our systems within a reasonable timeframe, unless retention is required by law, regulatory obligation, or for resolving disputes.

To request deletion of your data, please email us at info@eenth.com with the subject line "Data Deletion Request". Please include your full name, contact details, and any relevant identifiers to help us locate your data.

10. International Transfers

As a company operating in India and serving clients globally, your data may be processed and stored outside your country of residence. We ensure adequate protection via standard contractual clauses or similar safeguards.

11. Changes to this Privacy Policy

We may update this policy periodically. Any changes will be posted here with an updated revision date. Continued use of our services constitutes your acceptance of the changes.

12. Contact Information

If you have questions or concerns regarding this Privacy Policy, please contact us:

Email: info@eenth.com
Address: EENTH Innovations, Thiruvallur, Kozhikode, Kerala, India